Esports Management Program
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Program Overview
Endicott’s new Bachelor of Science in Esports Management is a dual focus degree program that combines traditional sport management and Esports management coursework with elements of computer science.
This program will prepare students to enter one of the fastest growing entertainment industries. Students will be able to pursue careers and internships in esports marketing, promotion and event coordination, competition management, event production, team management, media production and distribution, esports finance, esports law, gaming and game development, and professional streaming and blogging.In 2019, NewZoo estimated the total revenue of the esports market would cross $1.1 billion. Following this, the market saw immense growth going into 2020 with a 15% rise on the previous year.
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Curriculum
Curriculum Requirements - Total Credits Required: 129
First Year - Credits: 34
- Individual & Society General Education Requirement (Cr. 3)
- World Cultures General Education Requirement (Cr. 3)
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CSC 101Â -Â Introduction to Computer Science (Cr: 3)
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CSC 102Â -Â Website Development and Programming (Cr: 3)
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CSC 160/160LÂ -Â Introduction to Programming and Lab (Cr: 4)
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CSC 161/161LÂ -Â Data Structures and Algorithms (Cr: 4)
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ENG 111Â -Â Critical Reading and Writing I (Cr: 3)
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ENG 112Â -Â Critical Reading and Writing II (Cr: 3)
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ESM 101Â -Â Introduction to Esports Management (Cr: 3)
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ESM 200Â -Â Esports League Operations (Cr: 3)
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INT 100Â -Â Internship I (Cr: 2)
Sophomore - Credits: 32
- Literary Perspectives General Education Requirement (Cr. 3)
- Values & Ethical Reasoning General Education Requirements (Cr. 3)
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CSC 255Â -Â Programming for Games and Interactive Technologies (Cr: 3)
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CSC 260Â -Â Visual Programming I (Cr: 3)
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CSC 335Â -Â Mobile Application Programming and Design (Cr: 3)
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ECN 201Â -Â Macroeconomics (Cr: 3)
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ECN 202Â -Â Microeconomics (Cr: 3)
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ESM 205Â -Â Esports Management Marketing and Fan Engagement (Cr: 3)
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ESM 300Â -Â Administration of Esports at the High School and Collegiate Levels (Cr: 3)
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ESM 306Â -Â Esports Business Models (Cr: 3)
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INT 200Â -Â Internship II (Cr: 2)
Junior - Credits: 33
- Aesthetic Awareness General Education Requirement (Cr. 3)
- Science & Technology General Education Requirement (Cr. 3)
- Esports Elective (Cr. 9)
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ESM 303Â -Â Esports Game Technology (Cr: 3)
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ESM 305Â -Â Esports Management Revenue Generation and Development (Cr: 3)
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ESM 400Â -Â Esports Management Advanced Research and Strategy (Cr: 3)
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SM 335Â -Â Managerial Aspects of Leadership in Sport Organizations (Cr: 3)
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SM 450Â -Â Sport Venue and Event Management (Cr: 3)
Senior - Credits: 30
- General Education Elective (Cr. 12)Â (Two courses must be above the 100 level)
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ESM 480Â -Â Semester Internship (Cr: 12)
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ESM 489Â -Â Senior Research (Cr: 3)
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ESM 490Â -Â Senior Thesis (Cr: 3)
Learning Outcomes
Upon completion of the sport management program, students will:
- Evaluate the esports ecosystem and its operation as a performance and commercial and entertainment activity
- Analyze how esports organizations are managed and governed
- Investigate principles to effectively enhance esports production, performance and engagement
- Â Design and develop software and gaming platforms
- Research, plan, organize and produce various types of live events utilizing the latest in streaming technology
- Promote events through digital technology and develop online communities